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Baby Gourmet Plus Product Line Wins The Canadian Retail Grocery Council’s Annual Grand Prix Award For Most Innovative Product, 2014

Baby Gourmet Plus Product Line Wins The Canadian Retail Grocery Council’s Annual Grand Prix Award For Most Innovative Product, 2014

Baby Gourmet Plus is named top innovator in the Baby Care category selected by a jury of 30

Calgary, Alberta – June 03, 2015 – Baby Gourmet, Canada’s leading organic baby food company, announced today that Baby Gourmet Plus, an organic baby food line containing super fruits, vegetables, Greek yogurt and whole grains in every pouch, is the recipient of Canadian Retail Grocery Council’s 2014 Annual Grand Prix Award for innovation in baby care. Now in its 22nd year, the Canadian Grand Prix New Product Awards™ is an annual program that celebrates new products in food, non-food and private-label categories. This awards program provides a unique opportunity for entrants to showcase their new products to a jury of industry experts and to be recognized by their peers.

Judges grade each entry on five criteria: innovation and originality, product characteristics, presentation and packaging, overall consumer value and lastly, consumer acceptance value (household penetration rate of product). To become a finalist each product must score at least 70% in judging.

“It is truly an honour for Baby Gourmet to be acknowledged for our team’s innovation as we constantly strive to delight Canadian moms & their children with highly nutritious and great tasting products,” said Baby Gourmet CEO Michael Watt. “We know parents have high standards for their families and it is very special to be voted the best Baby Category innovator across the Canadian grocery industry.”

Celebrating 22 years of its annual program designed to spotlight exceptional new products in 32 food categories, the Canadian Grand Prix Awards provides an exclusive chance for manufacturers, suppliers and distributors to showcase their new products to a panel of industry experts. This is the longest standing industry awards program of its kind.

Baby Gourmet is the leading brand of organic baby food across the country and currently available nationwide at Loblaws, Walmart, Sobey’s, Overwaitea, Safeway, Metro, Jean Coutu, WholeFoods and many more independent retailers and outlets; most all banners where baby food is sold in Canada. The company holds 25% market share in the baby food category in Canada.

For more information visit us at www.BabyGourmet.com or follow us on Twitter @BabyGourmet.

About Baby Gourmet
Headquartered in Calgary, Alberta, Baby Gourmet® is the first-to-market and leading pouched, organic baby food in Canada. It is found where over 90% of all baby & toddler food is sold in Canada and owns 25% market share. Baby Gourmet has also launched into the kids snacking category in the U.S. and Canada under the Slammers brand. For more information please visit www.babygourmet.com or www.slammerssnacks.com.

About Retail Council of Canada (RCC)
Retail Council of Canada (RCC) is the Voice of Retail in Canada representing more than 45,000 store fronts of all retail formats, including department, specialty, discount, and independent stores, and online merchants in general merchandise, grocery and drugs. Its membership represents over 75% of all retail sales in Canada. RCC is a strong advocate for retailing in Canada and works with all levels of government and other stakeholders to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RCC also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, advocacy, and industry information. RetailCouncil.org @RetailCouncil @RCCMySTORE

About Baby Gourmet:

Headquartered in Calgary, Alberta, Baby Gourmet® is the first-to-market and leading pouched, organic baby food in Canada. It is found where 80% of all baby food is sold in Canada and owns 15% market share. Baby Gourmet has also recently launched into the toddlers snacking category. The product is called Squoosh and is the first organic fruit and veggie snack available across 4 great varieties. For more information, please visit: www.babygourmet.com